The next wave of Beauty-From-Within - Why omega‑7 is poised to reshape nutricosmetics

We are pleased to be highlighted in Nutrition Industry Executive (NiE) for spotlighting omega‑7 and Puredia’s Omegia in “Omega‑7 Fatty Acids and the Nutricosmetics Market,” and for contextualizing the broader essential fatty acids (EFAs) landscape in “Essential Fatty Acids: Essential for Overall Health.” These features underscore two converging truths: EFAs are entering a new era of targeted, science-led applications, and omega‑7—particularly from sea buckthorn—offers a uniquely powerful lever for beauty-from-within innovation.

Why omega‑7 now?


Consumers nowadays are moving beyond generic oils to high-efficacy, application-specific lipids. They are looking for solution that is clinically-proven and impact the deep-state of their skin. Within this shift, omega‑7 (palmitoleic acid) stands out for skin-focused outcomes central to nutricosmetics:

  • Hydration: supports barrier lipids to reduce transepidermal water loss

  • Elasticity and firmness: aligns with collagen maintenance and visible resilience

  • Texture and appearance: associated with reductions in fine lines and pore visibility

  • Comfort for reactive skin: anti-inflammatory support relevant to dryness and irritability

Omegia: standardized omega‑7 from sea buckthorn


Puredia’s Omegia is a sea buckthorn–derived omega‑7 ingredient purpose-built for beauty-from-within. As noted by NiE, emerging clinical work with Omegia shows increases in skin hydration and elasticity, boosts in collagen, reductions in wrinkles and pore size, and easing of eczema symptoms—exactly the outcomes shoppers now expect from modern nutricosmetics. Because sea buckthorn pulp oil delivers one of the highest natural densities of palmitoleic acid in a whole-food matrix (carotenoids, vitamin E, phytosterols, polyphenols), Omegia brings both potency and synergistic cofactors that complement skin health.

The macro tailwinds are strong
According to the NiE reports, EFAs are experiencing robust, double-digit growth driven by broader healthspan narratives, younger proactive users, and cleaner, more sustainable sourcing. This rising tide benefits omega‑7 in two ways:

  1. Targeted efficacy: The category is shifting from “fish oil” to clinically aligned lipid architectures. Omega‑7’s skin-first profile cleanly maps to nutricosmetics KPIs (hydration, elasticity, wrinkle depth).

  2. Delivery innovation: Microencapsulation and sensory improvements are expanding formats—exactly where Omegia’s stability and flavor-masking advantages enable powders, gummies, and functional beverages alongside classic softgels.

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What sets Omegia apart?

  • Whole-matrix advantage: Omegia is a standardized sea buckthorn formula combining fruit and seed oils to deliver omega-3-6-7-9 alongside beta-carotene, vitamin E, and plant sterols—cofactors that support barrier integrity and oxidative resilience.

  • Potency by specification: Omegia Oil is standardized to omega-7 ≥ 30% (with omega-3 ≥ 13%, omega-6 ≥ 10%, omega-9 ≥ 18%), extracted via supercritical CO₂; powder formats are TRI-CAP microencapsulated for stability and taste, enabling softgels, powders, and gummies.

  • Beauty and menopause alignment: Omega-7 (palmitoleic acid) is a skin- and mucosa-centric lipid that maps directly to hydration, elasticity, wrinkle appearance, and dryness relief—core KPIs for nutricosmetics and midlife women.

Clinically supported benefits of Omegia:
-Skin hydration, elasticity, and visible aging

  • Randomized trial (60 women, 50–70 y; 3 months; 4 x 500 mg/day oral sea buckthorn oil plus topical cream):

  • Skin hydration +49%

  • Skin elasticity +26%

  • Wrinkle appearance −9%
    Reference: Yang et al., 2008, Journal of Applied Cosmetology.

    Randomized, double-blind, crossover RCT (40 women >45 y; 3 months; 2 x 500 mg/day Omegia):

  • Skin texture −14.1% vs −4.1% with placebo (p < 0.05)

  • Brightness +2.2% (p < 0.05)

  • Elasticity +2.7% (p < 0.05)

  • Collagen content +10.1% (p < 0.05)

  • Redness sensitivity index −2.2%; pores −14.6% (p < 0.05)

Menopause and intimate comfort (vaginal dryness/health)

  • Randomized, double-blind, placebo-controlled RCT (116 women, 55–75 y; 3 months; 6 x 500 mg/day sea buckthorn oil vs fractionated palm/coconut oil):

    -11% more subjects reported improvement in vaginal hydration vs placebo

    - Vaginal Health Index increased 8% more vs placebo

Full Clnical Data

Partners with us!

Omegia™ is redefining women’s wellness by providing a rare, potent combination of omega-7 and essential nutrients. Whether addressing endometriosis, supporting fertility, or managing menopausal symptoms, Omegia™ offers a comprehensive, hormone-free solution rooted in both tradition and modern science. For women seeking holistic, lifelong wellness, Omegia™ is a natural and effective choice.

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Featured Ingredient

Clinically-proven menopause formula

Omega 3 ≥ 13%
Omega 6 ≥ 10%
Omega 7 ≥ 30%
Omega 9 ≥ 18%
Beta-carotene ≥ 100 mg/100g
Vitamin E ≥ 450 mg/100g

Available in oil and cold-water-soluble powder
TRI-CAP™ Microencapsulated
Sustainably & Responsibly Made

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This ingredient is certified with:

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Reference:

Larmo et al., Maturitas 2014; Yang et al., J Appl Cosmetol 2009

Chan et al., J Funct Foods 2024.

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