Future Beauty Trend: Healthspan Beauty

How healthspan beauty can win consumer trust

Consumers are sharpening their standards. As they become more fluent in scientific language, they’re favoring brands that prove efficacy, communicate clearly, and fit seamlessly into daily life. This discernment is propelling healthspan beauty—where beauty, wellness, and nutrition merge to support long-term vitality rather than quick fixes. Formats like gummies, powders, ready-to-drink options, and even café “skincare smoothies” make edible beauty an everyday habit.

Against this backdrop, CyanthOx™—a polyphenol-rich extract from Sea Buckthorn, celebrated for its flavonoids and proanthocyanidins—aligns with three consumer priorities: Nourishment, Longevity, and Movement, while reflecting the credibility-first approach shoppers value.

Nourishment: Enhancing inner vitality

Modern consumers prioritize cellular health as the foundation of beauty.

CyanthOx™ targets root causes of skin aging and rejuvenation with science-backed outcomes:

  • Collagen: +186% for elasticity and firmness

  • Elastin: +153% for resilience and texture

  • Hyaluronic acid: +47% for hydration and smoothness

  • SOD activity: +100% for antioxidant defense

These gains translate to improved hydration, elasticity, and texture, helping reduce the appearance of fine lines, wrinkles, and dryness.

Longevity: Supporting cellular health

CyanthOx™ provides multi-pathway cellular support to help maintain vitality:

  • Cell activation: +40% circulating stem cell activity for repair and regeneration

  • Cellular energy: +69% mitochondrial membrane potential and +91% ATP production

  • Antioxidant protection: ORAC 895,281 μmol TE/100g—~9x grape seed extract and nearly 2x French maritime pine bark

By addressing oxidative stress and mitochondrial dysfunction, CyanthOx™ supports aging well—from the inside out.

Movement: Energizing active lifestyles

CyanthOx™ extends beyond traditional beauty benefits:

  • Faster recovery: ~40% increase in circulating stem cells within two hours supports muscle repair and strength

  • Energy and endurance: +91% ATP helps reduce fatigue and sustain performance

  • Blood flow: +96% nitric oxide supports oxygen and nutrient delivery during exercise

Learn more

CyanthOx™ - The Strongest Plant Antioxidant

Combat cellular aging with CyanthOx™: The hallmarks lens

CyanthOx™ demonstrates breadth across several hallmarks of aging:

  • Oxidative stress/genomic instability: Exceptional antioxidant capacity helps buffer free radical damage

  • Mitochondrial dysfunction: +69% membrane potential and +91% ATP reinforce cellular energy metabolism

  • Cellular senescence: In human dermal fibroblasts, +64% viability and increased type I collagen support skin structure

  • Stem cell exhaustion: >40% increase in circulating stem cells supports tissue balance and regeneration

  • Chronic inflammation: Reductions in TNF‑α (−33%), IL‑1β (−33%), IL‑6 (−57%), and VEGF (−29%)

  • Dysbiosis: Enhanced ulcer healing and prevention versus several conventional medications underscores gut-skin-immune connectivity

 

CyanthOx™: A holistic beauty solution

Healthspan beauty is democratizing beauty-from-within—bringing credible, multifunctional, and enjoyable solutions into everyday life. CyanthOx™, powered by nutrient-dense sea buckthorn, nourishes cellular health for visible radiance, supports longevity pathways for graceful aging, and energizes active lifestyles—an evidence-based path to looking and feeling beautiful for the long run.

Get the paper

Featured Ingredient

Strongest Plant Antioxidants: 9x Stronger than Grape Seed & Acai

100% Plant-based & Vegan
No Additives / Solvent Used
Completely soluble in water
Good Thermal & pH Stability
Patented Technology

                              Learn More >>

This ingredient is certified with:

Get the spec

References

  1. Lopez-Otin et al., 2023, Cell, 186(1), 243-278.

  2. Liu et al., 2022, Frontiers in Pharmacology, 13, Article 914146.

  3. Lin et al., 2022, Frontiers in Nutrition, 9, Article 850076.

  4. Liu et al., 2022, Antioxidants, 11(11), 1900.

  5. Drapeau et al., 2019, Clinical Interventions in Aging, 14, 253-263.

  6. Y. et al., 2016, Nutrients, 8(5), p. 245.

  7. Huang et al., 2008, Journal of Chongqing Medicine University, 33(8), pp.970-1002.

  8. Huang et al, 2008, Acta Academiae Medicinae Militaris Tertiae, 30(8), pp.771-772.

  9. Huang et al, 2008, Chinese Traditional Patent Medicine, 30(5), pp.632-635.

Newsletter 1, CyanthOxPuredia